Demand Ai (UK) Ltd
Management consultancy activities other than financial management · Cambridge
ActiveUnited KingdomIncorporated 2024Private Limited Company
Ownership evidence
Reported ownership and control rights in this business, with source dates.
Reported ownership & control
1 without an end date · 3 ceasedMW
Mr Michael John Thomas WhifeIndividual
Voting rights: over 50%, up to 75%Right to appoint or remove directors
Notified 2025-07-17 · No cessation recorded
Source record 229786082Show 3 ceased records
MC
Mr Matthew David CroftIndividual
Shares: over 75%, up to 100%Voting rights: over 75%, up to 100%Right to appoint or remove directors
Notified 2024-12-03 · Ceased 2025-07-17
Source record 233484545HJ
Mr Harmanpreet Singh JaspaulIndividual
Shares: over 25%, up to 50%Voting rights: over 25%, up to 50%Right to appoint or remove directors
Notified 2024-06-04 · Ceased 2024-12-03
Source record 236985982CW
Mr Charlie Lyndon James WhifeIndividual
Shares: over 25%, up to 50%Voting rights: over 25%, up to 50%Right to appoint or remove directors
Notified 2024-06-04 · Ceased 2024-12-03
Source record 237689752People behind the business
Current appointments and the wider business interests of each person.
Appointments
3 current · 4 historicalMW
Michael John Thomas WhifeCurrent director
Appointed 2025-08-07 · 1 yr · Chief Executive Officer
CW
Charlie Lyndon James WhifeCurrent director
Appointed 2025-02-13 · 1 yr · Chief Executive Officer
Show 4 historical appointments
MC
Matthew CroftResigned director
Resigned 2024-10-11 · Vp Of Sales
NW
Natalie WhifeResigned director
Resigned 2024-06-17 · Director
HJ
Harmanpreet JaspaulResigned director
Resigned 2024-06-04 · Chief Operating Officer
CW
Charlie Lyndon James WhifeResigned director
Resigned 2024-06-04 · Chief Executive Officer
Board profile
- People with appointments
- 3
- Directors assessed
- 3
- Median age
- 59
- Under 35
- 1
- 65 and over
- 0
- Disqualified match
- None active